This one’s for an audience that’s probably about three people wide, but here we are. I feel very moved to talk about how seeing an AI Consultant on Big Brother hit me in a specific way.
I’ve watched the show for more than a decade. I once threw myself a full Big Brother birthday weekend: competitions, secret meetings, a makeshift memory wall (fine, that was this year, when the premiere landed on my birthday, but whatever). I have a BB tattoo. I met one of my closest friends after bringing up a BB podcast at a music festival. I once sat next to Cory Wurtenberger’s brother in an Uber and spent the entire ride pretending to be so chill.
Ten years ago I watched Da’Vonne Rogers and Jason Roy on the live feeds. Their friendship was so easy it made me feel like I was in the room. I haven’t had that kind of parasocial hit since.
Every summer my schedule tilts around the show - episodes, podcasts, feeds. I’ll talk for hours about the reality of the season versus the edit. I’ll spend the warmer months debating best and worst moments like it’s an actual sport. I have strong opinions about production choices, season themes, and casting “flops” who deserve a second chance.
All of that to say, I really love Big Brother. But let’s get to the point.
Last year I added AI consulting to my work. The tools help, sure, but most of it’s just paying attention. You hear what people say they want, you watch what they actually do, and you notice the gap between the two. Then you figure out how to close it without breaking the rest of the system.
So when Jimmy introduced himself in the BB27 preseason as an AI Consultant, I flinched. Not because I doubted him, but it’s weird seeing your relatively new job title on TV. Hearing my favorite podcasters speculate what it actually means, knowing in the back of my mind that day-to-day his job is basically training for this game. Read the room, track patterns, act at the right time. I wanted to cheer but mostly I just sank lower into the couch cushions.
Then I watched him play.
Week two the house went dark - literally. Jimmy won the Black Box HOH, a pitch-black maze where most players stayed locked on their own puzzle task. He not only navigated it cleanly, he clocked Kelley pocketing a power in the dark. That’s high-level awareness: catching the quiet move while you’re still in motion.
With power in hand he targeted the solid early threat in Keanu. Spotting comp potential and momentum was a good read, even as the week was swallowed by extra powers. When Keanu and Kelley both saved themselves, the week turned into a minefield. Twist powers forced two renoms, meaning Jimmy ultimately put five different people up for eviction during his HOH reign. He pivoted to a safer choice of nominating Amy and Will - a decision that frustrated some of his alliance but kept him in line with broader house consensus. It wasn’t the biggest move, but it was one that kept his threat level low in a week where overreach could have blown up his game.
Good consultants read the flow of information before acting on it. From the start, Jimmy positioned himself where those currents moved. In week one, he linked up with Mickey and Morgan to form Triple Threat - the first named alliance of the season - and built lines into a larger voting group. He also built a genuine connection with Rachel, giving him a personal link outside the core that could feed intel and offer cover if the main alliance fractured. That’s network design, not noise, and it’s the kind of foundation that can carry you deep.
By week three, the house was still wobbling from the early-game chaos. Triple Threat was showing cracks: Mickey wasn’t fully looping Jimmy in, Morgan was exploring side channels, and the larger voting bloc he’d tapped in week one hadn’t solidified. Bonds like his with Rachel were genuine but untested under real vote pressure. And players were already floating aggressive moves before jury, chasing short-term momentum in ways that risked alienating multiple factions. In that climate it was easy for the wrong read to take hold.
Mickey gained control via the last twist on the board, mistook Jimmy’s visibility for disloyalty, and cut him - the kind of misread that tanks a strategy before it has a chance to pay off. He was evicted this past Thursday. The irony: he was one of her most loyal allies, and removing him was a short-term win for her but likely a long-term loss.
Jimmy left with the right reads, the right allies, and the ability to spot a hidden power in the dark. You can make the right read and still lose to timing, twists, and feelings. That’s not an excuse; it’s the job. Strategy lives in the gap between what should happen and what people actually do.
Seeing “AI Consultant” in a house built on chaos didn’t make the work feel loud. It made it feel accurate. The edge isn’t the tools; it’s knowing when to speak, when to wait, and spotting the one thing no one else in the dark is paying attention to.
I started the preseason wary, but from his intro package on night one I was in Jimmy’s corner. He had the reads, the measured play, and the network instincts that could have carried him deep. It’s such a loss to see him cut so early. Not because of bad reads but because of timing, paranoia, and a twist-heavy board. The season is a little less sharp (and a lot less fun) without him in it. I’ll be watching for the next time an AI Consultant ends up on a social strategy reality show. I don’t think I’ll have to wait long.
Jimmy didn’t get the ending he wanted. But the way he played - steady, directional, and early to structure - looked a lot like real life to me.
Maybe we’re all just trying to read the room a little better.
